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We equip marketing teams with actionable insights.

We uncover truths about your marketing performance,  then partner with you to drive business results. 

Give your org the marketing strategy and analytics it needs, and the ability to make informed decisions it wants.

It's time to level up your marketing. 

We love diving into marketing platform analytics and surfacing with relevant insights, then turning them into actions your team is psyched about putting into motion immediately. 

01

Dive Into Data

02

Uncover Insights

03

Lay Out Action Plan

Learn what your marketing needs to thrive and what you can live without for now.

Signs It's Time to Hire A Marketing Consultant

01

You're not sure what to do next, or where to start!

You crave direction from an expert, someone to guide you through the pros and cons of each decision. We'll partner with you on all matters, large and small. 

02

Your sales and leads are decreasing.

Your marketing efforts haven't changed but they don't seem to be working. We'll take a look under the hood and build a roadmap to put into action right away. 

03

Your in-house team is overworked.

You're barely keeping up with the demands of digital marketing. We'll determine if it's headcount or your campaigns and programs that need adjusting.

04

You could use a fresh, analytics-forward perspective.

We'll interpret channel and campaign performance to help you understand what's working and what's not, so you can feel good about how you allocate your resources.

Hi, I'm Sarina!

I am a data-driven marketing executive with a bottomless curiosity for different consumer behaviors and their impact on marketing decisions.  

Throughout my career in large corporations like Gap Inc., Delta Air Lines, and Reebok as well as start-ups and nonprofits, I have witnessed many companies not leveraging data and insights to inform marketing decisions. I started Sarina Sherwin Consulting to bring analytics-backed recommendations to brands looking to improve their marketing performance.

What We Provide

These are our typical engagements (and they're our favorites too!)

growth

Marketing Boost Kit

  • Scorecards populated with marketing analytics and industry benchmarks

  • A punch list of immediately actionable next steps

brand messaging

Messaging Refresh

  • Keywords and phrases that convey your value proposition and help you show up in search results

  • A full framework to use for all your marketing campaigns

pathways

Audit + Roadmap

  • Full analysis of all marketing performance

  • A strategic plan with recommendations to achieve marketing success

We recognize and celebrate the nuances of your business; we tailor all solutions to your unique objectives and opportunities. 

 

True to the Sarina Sherwin Consulting way, all solutions take your resources into consideration and are backed by analytical rigor.

Sarina Sherwin Consulting is a certified woman- and minority-owned business specializing in strategic marketing leadership. We provide Fractional CMO services to organizations of all sizes, stages, and industries. Based in the Greater Boston area, we proudly serve clients worldwide.

MA SDO WMBE certification
WBENC certification

© 2025 by Sarina Sherwin Consulting. All rights reserved.

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