Strategic Marketing Leadership, When You Need It Most
We provide Fractional Chief Marketing Officer (CMO) leadership, equipping organizations with the strategy, analytics, and execution frameworks to transform marketing challenges into growth opportunities.
Unlock the clarity, direction, and decision-making power your organization needs to scale.
It's time to level up your marketing.
We go beyond analytics—we turn data into clear strategies and actionable plans that empower your team to execute with confidence and drive real growth.
01
Assess & Analyze
02
Strategize & Prioritize
03
Lead & Implement
Discover what your marketing needs to scale now—and what can wait.
Signs It’s Time to Bring in a Fractional CMO
01
You need expert guidance to set the right course.
You’re unsure where to focus your marketing efforts or what to prioritize.
We'll provide the strategic direction you need and crave—helping you weigh decisions, align priorities, and move forward with confidence.
02
Your marketing isn’t driving results.
Your efforts haven’t changed, but leads and sales are declining.
We’ll diagnose the gaps, optimize your strategy, and implement a data-backed roadmap to get your marketing working again—fast.
03
Your in-house team is stretched too thin.
Digital marketing demands are piling up, and your team is overwhelmed.
We assess whether the issue is bandwidth, strategy, or execution, then create a scalable plan to improve efficiency and impact.
04
You need a data-driven, results-focused approach.
You have access to marketing data but aren’t sure how to interpret it—or how to turn it into a clear strategy.
We analyze campaign performance, audience insights, and key metrics, providing actionable recommendations that help you invest wisely and drive meaningful results.
Hi, I'm Sarina!
I’m a Fractional CMO and data-driven marketing executive with a passion for turning insights into impactful strategies. I thrive on uncovering consumer behaviors and performance trends that help organizations make smarter marketing decisions.
With experience at Gap Inc., Delta Air Lines, and Reebok, as well as start-ups and nonprofits, I’ve seen firsthand how many organizations struggle to connect marketing strategy with data-driven execution. That’s why I started Sarina Sherwin Consulting—to provide expert marketing leadership, guiding brands and nonprofits in building high-performing, insight-driven marketing programs that deliver real results.
What We Provide
We bring structure, strategy, and executional clarity to your marketing function.
Our work follows a phased approach, ensuring that every decision is informed by data and aligned with your growth goals.
Key Milestones of a Fractional CMO Engagement:
Marketing Audit
& Insights
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A tailored marketing strategy aligned with business objectives
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Clear prioritization of initiatives based on data and resources
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Defined metrics for measuring success
Strategic Roadmap & Execution Plan
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In-depth analysis of marketing performance across channels
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Industry benchmarks and scorecards to assess effectiveness
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Identification of key gaps, opportunities, and quick wins
Tracking
& Optimization
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Implementation of marketing dashboards for real-time insights
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Ongoing campaign analysis and adjustments for maximum ROI
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Leadership in team development and workflow efficiencies
We recognize and celebrate the nuances of your business, tailoring all solutions to your unique objectives and growth stage.
With an analytics-first approach, we ensure every decision is intentional, strategic, and built for long-term success.
Share your marketing goals, and walk away with an actionable insight you can use right away.