Our Impact

We transform marketing functions by bringing strategic leadership, data-driven insights, and the right tools to optimize performance.

Through deep-dive audits, tailored roadmaps, and ongoing guidance, we help organizations build scalable, high-impact marketing programs that drive real results.

Our clients walk away not just with insights, but with a clear strategy, structured execution plan, and the confidence to make informed marketing decisions—without the guesswork.

We Serve Organizations of All Sizes and Stages

With experience across global corporations, startups, nonprofits, small- to mid-sized businesses and solopreneurs, we understand that every organization has unique challenges and opportunities. We leverage our expertise to develop tailored solutions that align with your business goals, resources, and growth trajectory—whether you’re building your marketing foundation or scaling to the next level.

Featured Clients

Women's Foundation of Boston

This nonprofit public charity is on a mission to become the leading philanthropic force for investing in women and girls in Greater Boston. By awarding high-impact grants, they empower nonprofits driving economic mobility for women while cultivating a fast-growing network of female nonprofit and business leaders.

Founded by former for-profit executives, WFBoston operates with a fast-growth mindset, much like a startup. They needed a strategic marketing roadmap that would increase supporter awareness and engagement while leveraging their volunteer base to maximize impact at minimal cost.

The Result

"Sarina transformed our approach to analytics and marketing strategy. She helped us establish a clear baseline for our data and guided us through understanding key metrics, which was invaluable for setting meaningful goals. With ongoing support, she enabled us to make data-informed decisions that enhanced our outreach and impact."

- Sheila, Finance and Operations Manager

Given WFBoston’s existing marketing efforts, we began with a full Marketing Audit across social media, website analytics, and email performance to assess effectiveness and identify growth opportunities.

Key insights included:

Website Traffic Drivers – Understanding what fuels engagement and where to optimize for donor and volunteer conversion.
Social Media Engagement – Identifying post types and content strategies that maximize impact on each platform.
Email Marketing Optimization – Enhancing list segmentation, content strategy, subject line performance, and cadence for stronger supporter engagement.

With these insights, we provided a Marketing Calendar and Analytics Dashboard, equipping WFBoston with the structure and tools needed to elevate their digital presence and optimize marketing campaigns.

Aneta

This edtech startup sought a clear marketing strategy to grow its customer base following a soft launch. With limited resources, the team needed to understand where to invest for maximum impact, particularly in social media and digital marketing, to drive awareness and conversion ahead of their hard launch.

In addition, AnetaEd was preparing for its next round of funding and needed support in shaping a compelling pitch deck—one that would effectively communicate its value proposition, market opportunity, and upcoming initiatives in product development and marketing.

The Result

"Sarina Sherwin Consulting helped us crystallize our message and tell Aneta’s story in a clear simple way that not only resonated with our target markets, but excited them! For the first time, we had [customers] nod along as we used the new language where before there had been several followup questions to clarify the what, how and why. Sarina's expertise has helped us to amplify the right message to each segment and this tailored approach has already yielded observable dividends.”"

- B.B, Founder & CEO

To provide a strategic foundation for growth, we conducted an in-depth analysis of:

Customer Insights & Website Analytics – Understanding user behavior and refining messaging to improve engagement.
SEO & Keyword Strategy – Identifying search opportunities to increase visibility and attract the right audience.
Competitor & Market Positioning – Evaluating alternative offerings to sharpen AnetaEd’s differentiation and messaging.

Using these insights, we developed a page-by-page website copy plan, ensuring their messaging resonated with key audiences while also improving search rankings.

Simultaneously, we refined AnetaEd’s pitch deck by:

Enhancing the narrative to clearly articulate the startup’s unique opportunity and competitive edge.
Integrating compelling data and insights to support their market position.
Elevating design elements to create a polished, investor-ready presentation.

By aligning marketing strategy with business growth objectives, AnetaEd gained a clear roadmap for brand positioning, digital marketing investment, and investor storytelling—setting them up for long-term success.

Planned Lifetime Assistance Network of MA & RI

This 50-year-old special needs administrator and support provider sought to modernize its marketing strategy to better connect with its audience digitally. Before the pandemic, most outreach was in-person, and the organization needed a new approach that would translate its warmth and mission-driven energy into an engaging digital presence.

We partnered with their team to revamp their marketing approach, ensuring their messaging and outreach aligned with their audience’s evolving needs.

The Result

"It was amazing; you delivered exactly what you said you would. Clearly you thought a lot about it. You were hitting on things that we were sort of aware of then you wrapped up all the analytics."

- Joan, Executive Director

As part of our Marketing Audit & Roadmap, we conducted team interviews and a comprehensive review of both digital and offline marketing efforts. Key findings included:

Underutilized Unique Selling Points – Their most compelling differentiators weren’t being effectively communicated.
Opportunities for Stronger Digital Engagement – Social media metrics showed untapped potential, especially compared to industry benchmarks.

To strengthen their brand and marketing foundation, we delivered a Brand Messaging Refresh, equipping PLAN with:

A clear, compelling value proposition that speaks directly to their audience.
Refined brand positioning, voice, and key messaging pillars for consistency across all platforms.
A tagline and content framework to ensure messaging aligns with PLAN’s mission and resonates with their community.

Finally, to ensure long-term sustainability, we provided six months of hands-on implementation support, guiding their team in executing campaigns confidently and effectively—without reliance on external agencies.

By blending strategic leadership with hands-on support, PLAN now has a stronger brand presence, an actionable marketing strategy, and a team equipped to drive digital engagement with confidence.

Herringbone & Brass

This interior design studio and boutique consultancy sought strategic marketing leadership to build a sustainable, high-impact marketing practice. They needed guidance on brand positioning, lead generation, and cross-business referral opportunities to drive long-term growth.

During our engagement, they secured a major client opportunity, allowing us to capitalize on this momentum and amplify their digital presence for even greater reach and visibility.

The Result

"Thank you for providing such detailed analysis! I like that you have been teaching us along the way, for the initial research to this final document."

- Sylvia, Owner

We took a three-step approach to establish a strong marketing foundation and ensure alignment with business goals:

Current State Analysis – We conducted a deep dive into existing platforms, materials, and target audience segmentation, benchmarking their marketing performance to identify gaps and opportunities.
Strategic Marketing Roadmap – We delivered a Brand Positioning Framework and Marketing Strategy, enabling the team to launch new, targeted initiatives immediately and refine messaging to attract high-quality leads.
Marketing Success Tools – To ensure long-term sustainability, we provided dashboards, content calendars, and performance tracking systems to help the team make informed, data-driven decisions.

Beyond strategy, we provided hands-on execution support, helping integrate real-time business developments into marketing initiatives. By blending strategy with action, we built a scalable marketing foundation that empowers their team to confidently drive growth and business development efforts moving forward.

Pratthanadee Foundation (PND)

This award-winning Thai and U.S.-registered charity is dedicated to empowering women and girls through education and career development. With aspirations to expand beyond its current regions and impact more lives, the organization sought strategic guidance to maximize the effectiveness of its marketing efforts.

Given their lean, distributed team, they needed a highly efficient, data-driven approach to amplify awareness, increase support, and optimize their existing marketing channels.

The Result

"This is world class work. Not only is it thoughtful and insightful, but it's also captivating. You have the analytical capabilties and marketing expertise to get data and to add context that makes it easy for us to understand. You're able to help us calibrate the data with industry benchmarks, something we wouldn't know how to do on our own.

I love these documents because they include insights and recommendations for us to create leverage and scale. Improvements we make will translate to real impact!"

- Enrique, Founder

To provide clear direction and actionable insights, we delivered a Marketing Boost Kit—a strategic assessment designed to help Pratthanadee (PND) prioritize efforts and optimize marketing performance with available resources.

Key components included:

Comprehensive Marketing Scorecard – An evaluation of strengths, opportunities, and priorities across marketing channels.
Website Performance Scorecard – A data-driven review highlighting areas for optimization to improve engagement and conversions.
Social Media Scorecard – Insights into platform-specific audience engagement trends and best practices for maximizing reach.
Email Marketing Scorecard – A benchmark-driven analysis to enhance segmentation, messaging, and engagement.

In addition to these insights, the Boost Kit provided a tailored roadmap with next steps aligned with PND’s growth objectives, equipping their team with the clarity and structure needed to execute marketing initiatives effectively and efficiently.

SARINA SHERWIN CONSULTING

Our Impact

We Serve Organizations of All Sizes and Stages

Featured Clients

Women's Foundation of Boston

The Result

Aneta

The Result

Planned Lifetime Assistance Network of MA & RI

The Result

Herringbone & Brass

The Result

Pratthanadee Foundation (PND)

The Result

It's Your Turn!