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Our Approach

We believe in the art and science of marketing.

Marketing is most effective when creativity meets data.

We help you interpret insights, refine strategy, and optimize execution—building scorecards and training your team on data-driven decision-making and creative testing.

What To Expect

1

Introductions & Discovery

We start by understanding your pain points, challenges, and growth aspirations.

 

Sarina will bring initial observations to the discussion, ensuring you walk away with at least one actionable takeaway from day one.

3

Collaboration & Alignment

Marketing success isn’t built in a vacuum.

 

We work alongside your team, keeping you informed through weekly updates and strategic check-ins, so insights become shared knowledge and strategy stays aligned with your business goals.

2

Deep-Dive & Strategic Insights

We analyze your marketing performance and competitive landscape, identifying opportunities to improve impact.

 

Every recommendation is backed by data and tailored to your team’s resources and capabilities.

4

Execution & Optimization

We guide your team through implementation, ensuring strategies are executed effectively.

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Our roadmap provides clear direction on what to do, when and how to do it, and why it matters for sustainable growth.

Get in Touch

Sarina Sherwin Consulting is a certified woman- and minority-owned business specializing in strategic marketing leadership. We provide Fractional CMO services to organizations of all sizes, stages, and industries. Based in the Greater Boston area, we proudly serve clients worldwide.

MA SDO WMBE certification
WBENC certification

© 2025 by Sarina Sherwin Consulting. All rights reserved.

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