HOW I THINK
Marketing challenges are usually structural, not tactical.
Marketing should feel steady,
not like a scramble to keep up.
When direction is unclear, execution becomes noisy.
Teams work hard, but momentum feels scattered.
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Clarity is not about simplifying everything.
It is about getting explicit on priorities, constraints, and what success actually looks like. Once that is clear, momentum gets easier.
MY APPROACH
How We Work
Engagements are structured around the decisions in front of you. Sometimes we get into the details to understand what is happening. Other times we step back to clarify leadership tradeoffs.
Where We Spend Time
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The focus typically includes:
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Clarifying positioning and shaping messaging so it reflects clear priorities and explicit tradeoffs
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Deciding what to prioritize and what to stop
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Aligning leadership around shared direction
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Designing a marketing structure that teams can sustain
Strategic partner,
embedded
enough to help
IMPACT
What Becomes Easier
When structure improves, decisions become clearer and easier to sustain.
Over time, organizations experience:
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Stronger alignment across leadership
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Fewer competing initiatives
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More disciplined use of time and resources
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Marketing systems that are easier to maintain
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Greater confidence as conditions shift
ABOUT
About Sarina
After earning my MBA from Northwestern’s Kellogg School of Management, I held leadership roles across global consumer brands, financial services organizations, and early-stage startups. Today I serve on nonprofit boards and advise leadership teams navigating growth, transition, and complexity.
Across those environments, the pattern was consistent. Marketing problems were rarely about effort or creativity. They stemmed from unclear priorities, competing pressures, and decisions made without enough context.
Experience in both operating and governance roles shaped how I approach this work. Strategy has to reflect real constraints, and tradeoffs need to be explicit. Systems have to hold beyond the moment.
Much of my work sits at the intersection of leadership, teams, and boards, where clarity and follow-through matter.
NEXT STEPS
If This Feels Worth Exploring
This is a short, low-pressure conversation to talk through what you’re navigating and what a useful next step could look like.​
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What we’ll do:
Have a focused discussion to understand the decisions in front of you and whether working together would add value. No preparation required.
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If another next step makes more sense, I will say so.
