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Our Roles

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Strategic Marketing Consultant

You're looking for guidance on your marketing strategy and channels. You have some marketing resources but don't need a full-time marketing executive (yet!). 

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We'll show you how to make marketing decisions with confidence using data.

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Fractional CMO

(Chief Marketing Officer)

You're looking for marketing guidance AND help mobilizing your team to get results you want. You have resources, just don't have the buy-in and/or the specialists needed.

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We'll help you overcome marketing inertia and will empower your team to sustain momentum.

How Can We Help?

We bring a data-driven approach balancing strategy and execution to companies looking for a fresh perspective.

Typical Engagements

Marketing Audit & Prioritization

  • Orgs/clients understand what really needs to be done, what they don't need, and what they could stop doing.

  • Receive a Marketing Audit & Strategy to turn ideas into action, plus the resources needed to get there.

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Brand Messaging
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  • Orgs/clients understand how to align brand messaging across all channels with current business objectives.

  • Receive a Brand Messaging Framework inclusive of branding hierarchy and channel-level specifics.

Data Analysis &
Dashboard Creation

  • Orgs/clients understand marketing analytics enabling more informed marketing decision-making.  

  • Receive a Marketing Planning Workbook for insights tracking as well as content planners for ongoing success.

What To Expect

We'll work together to make sure you feel good about the direction we're headed. 

Forest Scene

1) Connect

1-Hour Consult

We'll discuss your objectives and you'll walk away with recommendations that you can immediately put into action to improve your brand presence.

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2) Discover

Where To Invest

We'll dive deep with our Marketing Audit & Prioritization to uncover what really needs to be done along with a plan to turn ideas into action.

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3) Excel

...And You're Off!

Evolve the engagement in a way that suits you best. From help with implementation to monthly check-ins, let's customize your support model.

Let's Get Started

Have a particular marketing challenge you’re trying to deal with? Contact us today and let's see what we can do for you.

Sarina Sherwin Consulting is a certified woman- and minority-owned business specializing in strategic marketing leadership. We provide Fractional CMO services to organizations of all sizes, stages, and industries. Based in the Greater Boston area, we proudly serve clients worldwide.

MA SDO WMBE certification
WBENC certification

© 2025 by Sarina Sherwin Consulting. All rights reserved.

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