More About Sarina
Sarina is a data-driven marketing professional who brings 18+ years of experience across a diverse set of industries such as footwear & apparel, travel & hospitality, and financial services. She has worked at large corporations like Gap Inc., Pacific Sunwear, Reebok, Delta Air Lines, and Citizens Bank, building brands and strengthening loyalty through the development and execution of marketing strategies backed by analytical rigor. She has also led marketing at start-ups and advises nonprofits and small businesses in the greater Boston area.
Sarina graduated from the University of Southern California with a BS in Business Administration and earned her MBA from the Kellogg School of Management at Northwestern University.
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Outside of work, she loves traveling, yoga, and kickboxing, as well as spending time with her husband and two young kids.
18 Years of Experience
Across Industries & Organization Types
Established Organizations
Led launch of branded retail experience for global consumer goods company. Managed strategy development and rollout of new loyalty program for 80M+ members. Conducted marketing materials and systems audit for 50-year old nonprofit organization.
Small Businesses
Served as advisor, mentor, consultant to small business owners. Clients include a farm owner, a healthcare practitioner, a craftsman, an e-commerce businessowner, a wellness consultancy, a real estate/interior design studio, and a boutique gym owner.
Startups
Head of all marketing channels for female financial wellness startup and direct-to-consumer e-commerce startup, leading digital advertising, B2B/partnerships, radio/OOH, social media, and email. Developed brand messaging strategy for edtech startup.
Nonprofits
Served as consultant for nonprofits in arts, education, social services, and health sciences, providing strategic guidance and analytical support for marketing initiatives.
Financial Services
Experience at large national institution, mid-size regional bank, and online startup building and leading go-to-market campaigns.
Consumer Goods
Experience at global apparel and footwear brands as well as DTC e-commerce start-up.
Serve as advisor to small business owners in home, apparel, and equipment markets.