Boutique Fitness Solutions
A membership network giving independent boutique studio and gym owners shared resources and support. Julian B., Founder.
THE SITUATION
BFS wanted more paid memberships flowing through the platform, and email was the channel most likely to move that number, but nobody on the team had the analytics fluency to know what their own data was telling them.
THE WORK
A tightly scoped, two-week engagement built around three things: training the in-house marketing lead and her team on what their email metrics actually meant, testing a strategy against a live newsletter send, and rebuilding the automation flow around what worked.
THE OUTCOME
Two weeks later, the team could read their own performance metrics across platforms and explain what they meant. They were choosing what to test and why, thinking through the customer journey more deliberately, and having internal conversations about what else to try. The work spread past email and the website into in-person and other channels, driven by the team rather than by me.
"You provided immediate impact on the first call, that was clear. I see the difference in the conversations and the questions we're having. So, grateful for your impact with only two weeks."
Julian B., Founder